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Olympic Turnaround: How the Olympic Games Stepped Back from the Brink of Extinction to Become the World's Best Known Brand, Michael PayneHigher, faster, stronger... The Olympic motto conjures images of heroes whose achievements transcended their athletic prowess (Jesse Owens, Mark Spitz, Nadia Comanesci),
The E-Myth Physician: Why Most Medical Practices Don't Work and What to Do About It, Michael E. GerberPMichael E. Gerber is a truly revolutionary business thinker. His unique E-Myth insights have helped transform hundreds of thousands of small businesses around the world.
Luxury Brand Management: A World of Privilege, Michel Chevalier, Gerald MazzalovoA fascinating and comprehensive examination of the different dimensions of luxury management in various sectors. This is a powerful book for marketers, advertisers and
Business the Jack Welch Way: 10 Secrets of the World's Greatest Turnaround King, Stuart CrainerJack Welch is one of the most successful and controversial business leaders the world has ever seen. When he took the helm at GE, then a model of the American corporate
Capitalizing On the Global Workfororce: A Strategic Guide fo Expatriate Management, Michael S. Schell, Charlene M. SolomonU.S. corporations employ 5.5 million people abroad and sent 30% more American expatriates overseas in 1994 than in the previous year. How a company selects and manages